When we socialize with a professional strategist we all presume we know exactly what that person does and how they …
The Message
Welcome to the 2nd season of the It All Works Podcast. Episode 25 kicks things off with a very important …
Never Seen It, Don’t Want It!
In episode 24, the season 1 finale I discuss how something comes into existence, and moves from being obscure to …
Online Summit Success Simplified
Online summits are still one of the best ways to grow your following, email list and network. There have been …
Analyze This and That
One of the effects of a lot of people constantly pursuing the newest platform to become an influencer on, or …
Stay in your lane and go faster
There’s too much swan necking and lane changing going on with online entrepreneurs. And most, if not all of it …
Becoming a Destination
Becoming a destination isn’t a new strategy, it’s been done on a large scale and it works. So well, it …
Why It All Works
When I set out to create a podcast about marketing, particularly online marketing. I wanted to help people get better …
What’s in it for them?
Of all the ways we approach creating content to attract and engage our audience or followers. We often don’t have …
That’s the Spot
Oh yeah, that’s the spot. You may have heard it or said it. It’s your reaction when something so right, …
Fake Cheat Distort
We all know it, there’s a lot of activity online that could be categorized as fake, cheating or even a …
Closing Sales Before You Pitch
Have you ever made your mind up about a purchase before they gave you the sales pitch? Sure you have, …
Organic Traffic Jam
Organic traffic is one of the most sought after things entrepreneurs are looking for. And not so long ago it …
Join the Clubhouse
Some of you may already be aware of the new app call Clubhouse. But only a few of you might …
The Price is Right
Can’t tell you how many times i’ve been around a conversation about pricing, for coaching, consulting, courses and programs. For …
Self Inflicted Marketing Pain
It’s not fun when your marketing isn’t able to support or grow your business. But it’s exponentially worse when you …
The Group Revision
We have enjoyed Facebook Groups as part of the social media ecosystem for just over a decade now. They offer …
The Survey Says
When you think about a survey, what comes to mind? Are there good thoughts there? Probably not. Most people avoid …
That’s Not Niche
There’s been some funny debates as to what a niche is and as crazy as this sounds, some niche deniers. …
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