Becoming a destination isn’t a new strategy, it’s been done on a large scale and it works. So well, it …
Why It All Works
When I set out to create a podcast about marketing, particularly online marketing. I wanted to help people get better …
What’s in it for them?
Of all the ways we approach creating content to attract and engage our audience or followers. We often don’t have …
That’s the Spot
Oh yeah, that’s the spot. You may have heard it or said it. It’s your reaction when something so right, …
Fake Cheat Distort
We all know it, there’s a lot of activity online that could be categorized as fake, cheating or even a …
Closing Sales Before You Pitch
Have you ever made your mind up about a purchase before they gave you the sales pitch? Sure you have, …
Organic Traffic Jam
Organic traffic is one of the most sought after things entrepreneurs are looking for. And not so long ago it …
Join the Clubhouse
Some of you may already be aware of the new app call Clubhouse. But only a few of you might …
The Price is Right
Can’t tell you how many times i’ve been around a conversation about pricing, for coaching, consulting, courses and programs. For …
Self Inflicted Marketing Pain
It’s not fun when your marketing isn’t able to support or grow your business. But it’s exponentially worse when you …
The Group Revision
We have enjoyed Facebook Groups as part of the social media ecosystem for just over a decade now. They offer …
The Survey Says
When you think about a survey, what comes to mind? Are there good thoughts there? Probably not. Most people avoid …
That’s Not Niche
There’s been some funny debates as to what a niche is and as crazy as this sounds, some niche deniers. …
The Extraordinary Speaker
One of the most rare individuals you will find on the internet, and social media is the Extraordinary Speaker. We …
The December Brand
Ahh… December, this month always has a different feeling. Does any other month feel like this one, probably not. There’s …
Lead Magnet Legitimacy
If you are looking for history on the origin of an online lead magnet, you’ll struggle to find it. It’s …
Email List Eternal
In this 2nd Episode, I talk about the eternal impact of having an email list as a foundational part of …
Always be a Little Hungry
Episode 1 The premiere episode is dedicated to to Joseph and Olive, my grandparents. The podcast was launched November 12th, …