Connecting with your Ideal customer and client is the most important thing your business needs to do. In order to …
The Message
Welcome to the 2nd season of the It All Works Podcast. Episode 25 kicks things off with a very important …
Never Seen It, Don’t Want It!
In episode 24, the season 1 finale I discuss how something comes into existence, and moves from being obscure to …
That’s the Spot
Oh yeah, that’s the spot. You may have heard it or said it. It’s your reaction when something so right, …
That’s Not Niche
There’s been some funny debates as to what a niche is and as crazy as this sounds, some niche deniers. …